{"id":3601,"date":"2020-12-22T11:29:50","date_gmt":"2020-12-22T11:29:50","guid":{"rendered":"https:\/\/flashmagazines.es\/nova\/?p=3601"},"modified":"2025-10-28T09:48:37","modified_gmt":"2025-10-28T09:48:37","slug":"quan-cuidar-la-pell-es-guai-es-pirxots","status":"publish","type":"post","link":"https:\/\/flashmagazines.es\/nova\/quan-cuidar-la-pell-es-guai-es-pirxots\/","title":{"rendered":"Quan cuidar la pell \u00e9s guai, \u00e9s Pirxots"},"content":{"rendered":"
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La nova cosm\u00e8tica\u00a0conscient per a joves intr\u00e8pids<\/h4>\n
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Els germans Carlo<\/strong> i \u00c1lvaro<\/strong> Lemmel<\/strong> tenen moltes coses en com\u00fa. A m\u00e9s a m\u00e9s de la gen\u00e8tica, comparteixen l\u2019amor per l\u2019aventura, l\u2019adrenalina que s\u2019allibera en practicar esports de risc<\/strong>, com el surf, el puenting, l\u2019esqu\u00ed, el snowboard, l\u2019escalada, totes aquelles activitats que es practiquen en condicions extremes. I tamb\u00e9 viuen l\u2019emoci\u00f3 des de la consci\u00e8ncia, entenent que cuidar-se la pell tamb\u00e9 \u00e9s una aventura amb premi. \u201cEns vam adonar que les llargues exposicions al sol i el contacte amb la sal de l\u2019aigua del mar, ens cremava i ressecava la pell\u201d, ens explica \u00c1lvaro. El fet de provenir d\u2019una fam\u00edlia del m\u00f3n dels laboratoris de cosm\u00e8tica<\/strong>, distribu\u00efdora de mat\u00e8ria primera per a la seva elaboraci\u00f3, els va donar el know how de base, per\u00f2 sobretot, \u201cadonar-nos que els joves no estan familiaritzats amb les cremes<\/strong>, els hi fa mandra posar-se-les, sense pensar que la pell t\u00e9 mem\u00f2ria\u201d. En haver detectat aquest buit en el mercat, a principis de 2019 van llan\u00e7ar la marca Pirxots<\/strong>, una paraula inventada que implica un estil de vida guai, divertit. Sota aquest concepte venen, tant per la via digital com a concept stores i markets, tipus el White<\/strong> Summer<\/strong>, de Pals, la seva l\u00ednia de rutina facial de productes vegans, sostenibles, i naturals, pensats per a gaudir d\u2019una nova experi\u00e8ncia: la de cuidar-se la pell<\/strong> amb consci\u00e8ncia.<\/p>\n

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Carlo<\/strong> Lemmel<\/strong>, 31, dissenyador gr\u00e0fic i \u00c1lvaro<\/strong> Lemmel<\/strong>, 27, llicenciat en ADE, ens presenten la seva l\u00ednia de rutina facial formada per un netejador, un s\u00e8rum i una crema hidratant<\/p>\n

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Per a Pirxots Cosm\u00e8tics<\/strong> cuidar-se la pell \u00e9s una aventura guai, amb premi.<\/p>\n

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Pirxots<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La nova cosm\u00e8tica\u00a0conscient per a joves intr\u00e8pids Els germans Carlo i \u00c1lvaro Lemmel tenen moltes coses en com\u00fa. A m\u00e9s a m\u00e9s de la gen\u00e8tica, comparteixen l\u2019amor per l\u2019aventura, l\u2019adrenalina que s\u2019allibera en practicar esports de risc, com el surf, el puenting, l\u2019esqu\u00ed, el snowboard, l\u2019escalada, totes aquelles activitats que es practiquen en condicions extremes….<\/p>\n","protected":false},"author":3,"featured_media":3820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,155],"tags":[],"class_list":["post-3601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belleza-estetica","category-salud"],"_links":{"self":[{"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/posts\/3601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/comments?post=3601"}],"version-history":[{"count":3,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/posts\/3601\/revisions"}],"predecessor-version":[{"id":3823,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/posts\/3601\/revisions\/3823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/media\/3820"}],"wp:attachment":[{"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/media?parent=3601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/categories?post=3601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flashmagazines.es\/nova\/wp-json\/wp\/v2\/tags?post=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}